How much money is reasonable to spend on a costume that a child wears for only a few hours? This question crosses the minds of many parents just before they reach the checkout. But what is the connection between our children’s dreams and our financial behavior?
What will I dress up as this year?
This question concerns children, parents, and even adults who participate in the festivities. On the other side of the celebration, a thriving fashion industry of costumes and accessories continues to grow. In recent years, this industry has taken on an increasingly significant and expensive role in the lead-up to Purim.
With doughnuts already forgotten, bakeries fill up with hamantaschen, arriving early to remind everyone that the season of deliberation over “what to dress up as” has officially begun. Alongside the desire to be innovative and original, some costumes remain timeless classics:
Traditional costumes like a soldier, police officer, princess, or queen always make an appearance in schoolyards, alongside more elaborate costumes with accessories—magicians, sorcerers, and warriors. Among the many store-bought costumes, homemade costumes often stand out, as each one is unique.
Each year also brings new trends, usually inspired by popular movies or TV series. This year, Moana and Maui take center stage, along with various Pokémon characters in their full glory. The beloved onesie pajamas have also become a trendy costume choice.
Purim or Just Another Shopping Spree?
Originally, costumes were a symbol of Purim—representing freedom behind a mask, creativity, and breaking the routine. However, in recent years, it seems the industry has taken over, shifting the focus away from tradition. Extravagant designs, external appearances, and soaring prices for fabrics, masks, and accessories present a significant financial burden for many families.
The consumer culture we live in encourages both parents and children to expect instant gratification. Whatever you want, you must have it now… This mindset often leads to purchasing the most expensive costumes and sophisticated accessories, even if they will only be used for a few hours and cost hundreds of shekels.
Many of us justify these purchases by thinking, Purim happens only once a year, so why not let the child stand out? The sheer number of options and the challenge of setting limits often make us forget that we may be getting carried away.
The Link Between Purim and Financial Responsibility
The temporary nature of a costume aligns with a mindset of living in the moment—“if not now, when?”—without considering the consequences for tomorrow. The costume industry encourages impulse buying and instills in children the idea that everything is available right now. But this is, in itself, a disguise—a distortion of reality.
Responsible financial behavior is not based on chance. It requires planning, budgeting, and saving for both short- and long-term goals. It also involves taking responsibility—for our financial situation and for teaching our children healthy economic habits.
Sticking to a Budget—Even for Purim
Purim doesn’t come as a surprise—it happens on the same date every year. By planning for Purim expenses in the annual budget, it is possible to buy costumes using money specifically set aside for this purpose.
Additionally, Purim presents a valuable opportunity to teach financial responsibility, establish limits, and reinforce priorities. There’s no need to spend hundreds of shekels on a single costume, no matter how beautiful it is—or even if a child throws a tantrum over not getting the one they want. Responsible spending helps children understand the value of money and what is truly worth spending in based on family priorities.
Think, Compare, and Spend Wisely
As with any other purchase, it’s wise to consider alternatives. Swapping costumes with family or friends, or reusing last year’s costume with new accessories, can be a cost-effective solution. If buying a new costume, research prices beforehand and set a budget. Keep in mind that Purim expenses extend beyond just costumes—holiday food packages, plays and performances, and childcare during the holiday add up to significant costs.
And most importantly—don’t forget to enjoy and celebrate.
Happy Purim!
